Friday , April 19 2024

Masumoto Family Farm Wants Americans To Value Petite Peaches

Before Nikiko Masumoto picks a peach she lightly squeezes it. “We want it to have some give and not be hard like a baseball, but we want it to be firm enough that it will travel to wherever it needs to go,” says Masumoto. The fruit she’s picking now is large, sweet and will be sold in the Bay Area. But a few weeks ago they were picking another variety, a tiny peach called Gold Dust. “We’re standing right now in the Flavorcrest orchard and as you can see these fruit have much more red in them,” says Masumoto. “The Gold Dust when it’s ripe is very glowing, yellow, amber, gold color.” The family planted three acres of the variety 10 years ago on their 80 acre farm in Del Rey. They knew the fruit was going to be smaller than normal, but they planted the crop anyway because the flavor is so rich and sweet. They even helped create a program with Bay Area companies and grocers to promote the fruit and were hoping that would be enough. It worked when sold directly, but a different story played
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