The Keep America Beautiful campaign , established in 1953, has motivated communities to clean their neighborhoods, and those efforts are now expanding into the City of Fresno and Kern County. To learn more, moderator Kathleen Schock talks with Mark Standriff, Director of Communications for the City of Fresno, and Heidi Carter, Coordinator of Keep Kern Beautiful . Also joining the conversation is Sandee Scott, co-founder of Keep Our Mountains Beautiful, which has been leading litter removal efforts in eastern Madera county for more than 15 years. Listen to the panel discussion above to hear about how Kern County and the City of Fresno plan to kick off their programs, and why sustaining the effort in Madera County has become more challenging.
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