Sunday , April 21 2024

We Are Fresno: Lost art of barbershops

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Some say barbering is a lost art, but one Fresno barber is proving that’s not the case. He says the classic styles are here to stay. <br /><br />Luis Orozco started as a carpenter, but after the recession hit, he opened his own barber shop and went from cutting wood, to cutting men’s hair.<br /><br />Tattoos covering his arms and neck, Orozco doesn’t look like the traditional barber in movies and TV shows. In fact, a barber is the last thing he ever thought he’d be. Until a few years ago when jobs got harder to find. <br /><br />&quot;So I said, what the heck, I’ll enroll in the barber college and we’ll just see where it goes,&quot; Orozco said. <br /><br />Six years later he has his own shop, The Covenant, named for his faith.<br /><br />&quot;I thought it’d be a cool name, it’s Biblical,&quot; he said. <br /><br />Covered in art, just like its owner, the a traditional barber shop is located in Fresno’s Tower District. It specializes in classic cuts and even offers the notorious straight-razor shave. <br /><br />&quot;Women have their pedicures and facials and whatnot,&quot;&nbsp;<span style="font-size: 13.3333330154419px;">Orozco&nbsp;said.</span>&nbsp;&quot;Men, you know, they can come here and get the equivalent to that, in a masculine fashion.&quot; <br /><br />Loyal customer Jason Piecuch has been coming here since 2009. <br /><br />&quot;Once you know the barber a bit, and they know your haircut, you come and sit in the chair and they know exactly what to do,&quot; P<span style="font-size: 13.3333330154419px;">iecuch said.&nbsp;</span><br /><br />He says, with Orozco, you’ll never get handed a hat on your way out. <br /><br />&quot;He actually takes a deep pride in it, it shows in all the work,&quot; Piecuch said. <br /><br />Orozco says that’s what he’s about, building relationships and keeping customers smiling. <br /><br />&quot;Everything is as it should be,&quot; Orozco said.<span style="font-size: 13.3333330154419px;">&nbsp;</span>&nbsp;<br /><br />Megan Rupe, @meganrupetv, reporting.<br /></div>

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