An Empire From Wood: A Look At The Company That Harvests The Sierra

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Archie “Red” Emmerson is not a household name in California, but perhaps he should be. He’s one of the most powerful forces in the Sierra, and one of the largest private landowners in the U.S. With his company Sierra Pacific Industries, he’s built a billion-dollar logging empire that has grown even more successful thanks to being aggressive in the field of logging trees in the wake of recent wildfires, like the Rim Fire near Yosemite National Park. A new profile in Forbes explores how Emmerson built his empire, and why he’s also a controversial figure. Journalist Chloe Sorvino joined us to talk about her reporting on the company on a recent broadcast of Valley Edition.
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