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This year, the Tower Theatre in Fresno turns 80 years old. The theatre’s iconic marquee and tower have flashed fluorescent pink and purple since it opened in 1939. “The Memorial Auditorium was built then, and so the Tower Theatre was really the very last of those big, glorious, neon-lit theaters,” says Elizabeth Laval, President of the Fresno Historical Society. She says one of the theatre’s developers was A. Emory Wishon, who worked for the utility company San Joaquin Light and Power. “Of course they wanted to show off their electric and power,” says Laval. “That’s why that 80-foot star tower was erected there.” What makes that star tower so flashy is the neon: Bright stripes of color are illuminated at night, lining the tower. Today, the theatre is on the National Register of Historic Places for its unique architecture, designed by S. Charles Lee, and the fact that it had a parking lot, a rarity for its time. The designation means as long as the theatre remains, the neon has to stay.
https://www.kvpr.org/sites/kvpr/files/styles/big_story/public/201910/JonathanFlores-SantiagoBustamante-TowerTheatre-20191004.JPG
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