

LOS ANGELES (KSEE/KGPE) – Firebaugh’s own Josh Allen is partnering with a pistachio company to promote the nut-based snack as a healthy alternative for athletes, football fans, and families alike.
The Buffalo Bills star quarterback will be featured in a national advertising campaign to shopwcase “the quarterback’s iconic presence and promote Wonderful Pistachios as a powerhouse snack,” according to Wonderful Pistachios.
The announcement also revealed a college scholarship fund for high school students in the Central Valley, designed to support local youth in their pursuit of higher education.
“Agriculture has always been part of my life on our family farm, and pistachios have been a smart, protein-forward snack to fuel my training,” said Allen. “Partnering with Wonderful Pistachios feels like coming full circle.”
Allen’s own family farm also grows pistachios that supply Wonderful Pistachios.
The details of the campaign will not be unveiled until its reveal.
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