Its only October and Best Buy is already beating 2024s Black Friday prices — get a 50-inch 4K TV for $129.99

Its only October and Best Buy is already beating 2024s Black Friday prices — get a 50-inch 4K TV for $129.99
By: Mashable Posted On: October 28, 2025 View: 2

Best Buy's spooky season doorBOOsters are supposed to start on Oct. 31, but this one's early.
 By 
Leah Stodart
 on 
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Pioneer 4K TV with streaming apps on screen, arranged on gray, green, and pink backdrop
Credit: Piooner ; Mashable composite

SAVE $120: As of Oct. 28, the 50-inch Pioneer 4K Xumo TV is on sale for $129.99 at Best Buy, down from its usual $249.99. That's almost 50% off.


TV with colorful landscape scene screensaver
Credit: Pioneer
$129.99 at Best Buy
$249.99 Save $120

We've been clocking late October as one of the best times of year to find a TV on sale for a while now — the lead up to Black Friday is no joke. Best Buy's Deal of the Day on Oct. 28 is one of the best examples so far this year: A 50-inch 4K TV from Pioneer is on sale for $129.99, slashing nearly 50% off its $249.99 MSRP.

For reference, $129.99 was the sale price of the smaller 43-inch version of this same exact TV during Best Buy's Black Friday sale last year. And the cheapest 50-inch TV we saw during October Prime Day at Amazon was $189.99. If you've been waiting in the wings for a good budget-friendly TV deal this year, this is the one to make a move on.

No one's expecting a cheap 4K TV to match the brightness of QLED or the shadow depth of OLED. But nearly 2,000 customers who already bought this TV at Best Buy are impressed by its picture quality for the price.

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With your purchase, you'll also unlock a free month of FuboTV if you're a new subscriber (clutch for watching live sports) and two free months of Apple TV+ for new and some returning subscribers (catch up on Severance or end horror season with a bang).

Leah Stodart
Leah Stodart
Senior Shopping Reporter

Leah Stodart is a Philadelphia-based Senior Shopping Reporter at Mashable where she covers and tests essential home tech like vacuums and TVs, plus eco-friendly hacks. Her ever-evolving experience in these categories comes in clutch when making recommendations on how to spend your money during shopping holidays like Black Friday, which Leah has been covering for Mashable since 2017.

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