It is not the best time to be Drake.

The Canadian artist released a new album on Friday. So far it has not been well received. And that's putting it nicely.

And, in case the rock you live under doesn't have good WiFi, this came just days after Kendrick Lamar's Super Bowl halftime show. Lamar devoted a good portion of that show — the most watched broadcast in the country, by far — to further annihilating Drake in the beef that Lamar already decisively won.

So again: It is not the best time to be Drake, beyond, you know, the hundreds of millions of dollars in net worth.

The new album from Drake, in collaboration with PARTYNEXTDOOR, is titled $ome $exy $ongs 4 U. The album doesn't seem to dig too far into the beef with Lamar, referencing it mostly on the track "Gimme a Hug." Early reviews from critics have been pretty negative. And the album doesn't seem to be the internet's favorite — again, putting it kindly — at least thus far. The reactions on BlueSky, for instance, seem to range from indifference to loathing.

Of course, it's not like everyone is universally negative about the album. Drake fans, of course, have rushed to its defense, and reviews on TikTok, seemed to be more mixed.

Still, lots of posts online about the album being bad have gone viral.

Tweet may have been deleted

Tweet may have been deleted

So again, it's not the best time to be Drake.