NORTH FORK, CA – Hot Shot Coffee Shack in North Fork is unveiling a deeply personal redesign of its logo — one that honors the café’s roots, its community, and the people who helped build it. The new logo features two silhouetted figures that are not clip art or borrowed imagery; they are the actual silhouettes of the owner’s husband Rudy and his friend and coworker, Mark Cornell, captured during their time working on the Creek Fire. That provenance makes the symbol much more than a brand mark: it’s a living tribute woven into the heart of the business.

“Having my husband incorporated into our logo makes this design incredibly special. It’s a piece of our life, our family, and our history woven right into the heart of our business.” wrote owner Autumn Bates on Facebook. “Every time you see it, you’re seeing a tribute to the grit, sacrifice, and brotherhood of the men who protect our home — and a reminder of the roots that built this shop.”

Autumn also used the announcement to thank a friend and her customers at large. “A very special thank you to Abigail Beighey for always helping bring our ideas to life. From creative designs to the thoughtful details that make our shop feel like us, she truly goes above and beyond. We’re so grateful for everything she creates for our business and our community,” Amber said. She extended appreciation to customers as well: “Thank you all for supporting us through every change, every season, and every new chapter. We hope this logo feels as meaningful to you as it does to us.”

The redesign arrives as Hot Shot Coffee Shack continues to be a beloved local gathering spot. Reviews across social platforms consistently praise the café’s offerings and warm service, and community members often call it a place where neighbors meet and stories are shared. The logo’s firefighter imagery resonates strongly in North Fork, where wildfire response is part of local life; even for customers who don’t know the subjects personally, the silhouette evokes resilience, teamwork, and service.

Hot Shot Coffee Shack is located at 33013 Road 222 in the heart of North Fork. You can follow them on Facebook for updates or call (559) 877-6300. Their current hours are:

• Monday: 8:30 a.m. – 1:00 p.m.
• Tuesday: 9:00 a.m. – 2:00 p.m.
• Wednesday – Saturday: 8:30 a.m. – 3:00 p.m.
• Closed Sunday

Whether you stop by for coffee, a friendly conversation, or to see the new logo in person, the redesign is an invitation to connect with the shop’s story. It’s a small business mark that carries big meaning: family, community, and the quiet heroism of those who care for the land. The Hot Shot Coffee Shack’s refreshed identity is not only a branding update — it’s a public, visual thank-you to the people who have shaped the café and the community it serves.

Hot Shot Coffee Shack & Deli is a Native American woman-owned small business in the heart of North Fork, California. Rooted in the traditions of the community, they take pride in serving handcrafted air-roasted coffee, fresh deli sandwiches, and homestyle meals made with quality ingredients and a whole lot of heart. Their mission is to provide a welcoming space where locals and visitors alike can enjoy great food, great coffee, and even better company. They believe in the power of community, supporting local businesses and keeping the spirit of North Fork alive through meaningful connections and exceptional service. 1st Responders and Fire Fighters are honored with a 15% discount.

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