Google is leaning harder into generative AI inside its photo ecosystem with the launch of Me Meme, a new feature rolling out in the U.S. that lets users turn themselves into custom memes directly inside Google Photos.

Announced by the Google Photos team this week, Me Meme uses generative AI to insert your likeness into meme-style images using preset templates or user-uploaded visuals. The process is intentionally simple: pick a template, select a photo of yourself, and let the tool generate a meme-ready image that can be saved, regenerated, or shared across platforms.

Unlike third-party meme apps, Me Meme lives entirely within Google Photos, positioning it as less of a novelty add-on and more of an extension of Google’s broader push to make Photos a creative hub, not just a storage locker. It also builds on Google’s growing suite of AI-powered creation tools, which already include photo-to-video effects, AI stickers, and smart editing features.

The feature appears aimed squarely at casual users rather than professional creators. There are no advanced controls, captions, or formatting tools here. Instead, Me Meme focuses on quick, shareable results that require minimal effort. First-time users are guided through a brief intro flow, reinforcing the idea that this is meant to be approachable, not intimidating.

As with most Google Photos features, Me Meme is rolling out gradually, so not everyone will see it immediately. For those who do, it’s a low-stakes way to experiment with generative AI without leaving an app they already use daily.