TULARE COUNTY, Calif. (KSEE/KGPE) – It’s going to be easier to support local as Central Valley-grown food is getting its own brand.

The “Central to the Valley” label will officially launch on March 10.

Organizers say the debut will expand access to local food and celebrate Central Valley farmers and our “unified regional identity.”

The project is funded by F3 Local through a partnership with Community Alliance with Family Farmers.