TikTok Shop reportedly faces deluge of 70 million fake products. AI is to blame.

TikTok Shop reportedly faces deluge of 70 million fake products. AI is to blame.
By: Mashable Posted On: November 07, 2025 View: 4

Scammers are using AI to create fake brands and products on TikTok Shop.
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The TikTok Shop logo appears on a smartphone screen, and the TikTok logo serves as the background on a laptop computer screen in this photo illustration in Athens, Greece, on September 27, 2025.
TikTok AI Slop Credit: Photo Illustration by Nikolas Kokovlis/NurPhoto via Getty Images

AI slop has entered your cart on TikTok Shop.

According to Business Insider, TikTok Shop and other ecommerce platforms, like Amazon, have an AI problem. Fraudsters are reportedly using generative AI tools to create fake brands, dupes, and products, tricking users into paying for things that are not real and do not exist.

"It's organized crime, to be honest," Nicolas Waldmann, who leads TikTok Shop's governance and experience external affairs team, told Business Insider. "They're trying to basically go through and sell, and of course, never deliver anything, and then run with the money."

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This type of fraud is not a new phenomenon. Scammers are fond of scamming, and they will find a way, but AI has made it increasingly more difficult to catch them. Amazon, for its part, is using AI to track scammers who use AI. TikTok also employs AI to prevent this kind of malicious seller, but it also utilizes human moderation. Waldmann told Business Insider that the company uses "AI to basically deal with AI." What a fun little cycle.

In a report published on Thursday, TikTok said that in the first six months of 2025, it "rejected more than 70 [million] products before being listed, a 40 [percent] increase from the previous six months."

"As our seller and creator community grows globally, and our ability to detect prohibited products improves, the number of violative products we prevent from landing on our platform has increased," TikTok said.

This is not a brand new problem. In August, PC Mag reported that scammers were conducting a "widespread, ongoing, malicious campaign" that allowed them to steal cryptocurrency and users' personal data.

Topics TikTok

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Christianna Silva
Senior Culture Reporter

Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.

Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.

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